Big Bad Wolf: A Nationwide Tour to Boost Reading Literacy in the Philippines

The Big Bad Wolf Book Sale is back in Manila, set up at Parqal, Aseana City, from May 24 to June 2, 2024. Renowned as the world’s largest book sale, the Big Bad Wolf aims to foster literacy and ignite a passion for reading among Filipinos of all ages. This year’s theme, “Big Bad Tour: Mission 1 New Million Readers,” encapsulates their mission to promote reading literacy and make books accessible to a broader audience.

The tour will cover various locations across the Philippines, reaching bustling urban centers and secluded rural communities. This initiative ensures that people from all walks of life can access affordable books, including educational materials, children’s stories, and Filipino literature. By doing so, the Big Bad Wolf Book Sale hopes to enhance reading literacy and inspire a lifelong love of reading.

Visitors can enjoy diverse books at unbeatable prices, meet beloved authors, and participate in engaging storytelling sessions and interactive events. The organizers design these activities to make reading a joyful and enlightening experience for everyone. Schools, families, and readers of all ages are encouraged to attend, contributing to the movement to reshape the reading landscape in the Philippines.

The Big Bad Wolf’s efforts to promote reading literacy align with the goals of various stakeholders. The Department of Social Welfare and Development (DSWD) has emphasized the correlation between poverty and literacy, highlighting its initiatives to support underprivileged communities through educational programs. Collaborations with Big Bad Wolf Books and the Malaysian embassy further underscore the collective commitment to addressing literacy challenges in the Philippines.

In addition to fostering a love for reading, the event supports local economies by partnering with prominent brands. Metrobank offers a special 0% three-month installment promo for purchases of at least PHP 3,000, making books even more accessible. IKEA Philippines also participates in the event, providing special treats for visitors, further enhancing the festive atmosphere.

The Big Bad Wolf Book Sale provides a platform for book enthusiasts to indulge their passion and is crucial in promoting reading literacy. By making books more accessible and affordable, the event takes tangible steps toward transforming lives through literature. The tour guarantees an exceptional experience, bringing the joy of reading to urban and rural communities. Mark your calendars for the Big Bad Wolf Book Sale at Parqal, Aseana City, from May 24 to June 2, 2024. Doors are open from 10 a.m. to 12 a.m., and admission is free. Join the “Big Bad Tour: Mission 1 New Million Readers” in Manila and embark on an incredible reading journey. Don’t miss this chance to be part of a movement that champions reading literacy and spreads the joy of books across the Philippines.